Thursday, September 10, 2009

Branding





Interesting front page of the Starkville Daily News today. The Greater Starkville Development Partnership unveiled the winner of the town logo design contest. The winning design is by Greg Jeffries, a Starkville native. From what I can tell in the photograph the design consists of four panels, three depicting campus buildings (Chapel of Memories, Humphry Colusiem, That building with the two towers behind the Student Health Center) and a Church, possibly the Presbyterian one close to downtown. Anyway, the interesting thing is, just below that article is one about the new banners. Another group, of which GSDP is a part, is raising money to purchase banners to hang along highway 12. The banners read "Welcome to Starkville Home of Mississippi State University Go Dogs" The banners look nothing like the winning logo design. Granted, the logo design is not finished, there is some tweaking to do. But maybe they should have held off on the fund raising for the banners until they had a final idea for the design. They are rushing the effort because of football. The banner they are proposing has no graphics on it at all, only text. They look a little, well, stark, if you ask me.

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